community­4you AG receives the Naming Rights for the Chemnitz Stadium

Software manufacturer gives the new construction at the street Gellertstraße a long-term new name.

Punctual to the opening of the Chemnitz stadium community4you AG becomes the official name giver. Infront Sports & Media – exclusive marketing partner of the Chemnitzer FC Footbal Club - provided support in the acquiring phase. The software manufacturer with the head office in Chemnitz assures the media effective long-term placement of its own name for the stadium.

With completion and opening of the new building at the street Gellertstraße the Chemnitz stadium obtains a new name and immediately will be known as community4you ARENA. The engagement as name giver is the first big-scale sport sponsoring for the world wide operating company.

The current provisional inscription straddles over 4mx24m and will be displayed on the roof as long as the final illuminated nameplate is installed. Installation can be planed and realised in the next weeks with consideration of static, wind load, etc.
community4you AG receives the Naming Rights for the Chemnitz Stadium
Uwe Bauch, Mayor Barbara Ludwig and PD Dr. Mathias Hänel in front of the community4you ARENA | Source: CFC Marketing und Stadionbetrieb GmbH
I am happy that a Chemnitz company with an exciting, innovative and above all successful history received the naming rights for the new stadium. community4you operates with its worldwide success city marketing in its best form. It is great that the company is committed to a long-term and for all visible support with the sponsoring of the Chemnitzer FC.
Uwe Bauch, president of community4you AG explains:„The naming right sponsoring offers our company a great opportunity to increase its attachment to Chemnitz and raise public awareness throughout the region. With our fleet and leasing management software we are already European market leader. Since June we belong as ‚Top-Innovator’ to the innovation elite of Germany. With our proprietary integration platform open-EIS we are standing eye to eye with global players like IBM, SAP, Microsoft, Apple or Google. Notwithstanding the overwhelming success, everything in our company is also set for growth in the future. To give top developers throughout the region the opportunity to work in an innovative software company we are pleased to receive applications of high qualified staff who would like to work together with us on our innovative software products.
We are proud of the fact that we could persuade a successful Chemnitz company for our new stadium punctually for the inauguration of the arena. That shows the potential is available in Chemnitz. At the same time the CFC acknowledges that it has a specific obligation to continue the successful development of the last years and to consistently pursue its ambitious goals.
Marco Sautner, Director Marketing & Sales of the Infront Germany GmbH comments:„With community4you AG a regional strong rooted company is engaged as name giver for the new CFC stadium – it couldn't have turned out any better! The multiple awards winning Chemnitz economic power community4you AG suits with its innovations perfectly to the club, which in a certain way currently creates itself also anew with the new stadium. As a marketer it makes us proud to present punctually a name giver on the completion and opening of the new community4you ARENA, underlining once again the charisma of the Chemnitz FC.“

From the official groundbreaking on the 23rd of January 2014 till the 18th of June 2016, when the formal signature of the lease contract took place between the city Chemnitz and the Chemnitz FC, the new Chemnitz stadium was rebuilt into a modern arena. The stadium holds up to 15,479 viewers. The option to have third party events in the new stadium offers in addition further great potential for the city Chemnitz as well as for the CFC. The community4you ARENA can be used year round from both companies and private persons for company celebrations, events, meetings, workshops or conferences and they also can enjoy the high-class hospitality area beyond the home matches.

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